Introducing The NEW Launch Plan, a Business Book for Brand and Marketing Professionals



Joan Schneider and Julie Hall discuss “The NEW Launch Plan.” Topics include: the content of the book, the concept of B2E, or Business-to-Everyone, and a review of one of the product launch case studies in the book.

Permalink: http://www.businesswire.com/news/home/20100426006743/en/Introducing-Launch-Plan-Business-Book-Brand-Marketing

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