People often assume that the difference between Licensing And Franchising matters little, yet if you get it wrong you could be exposing your business to hefty fines in some jurisdictions.
Any “licensing” deal that is so close to franchising that it blurs the boundary between the two is in truth franchising given another name.
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About Shireen Smith:
Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
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